Minneapolis, MN – January 29, 2014 – Until the whistle blows at the end of the game, people will be making predictions for the upcoming Super Bowl. While everything will be analyzed and rehashed using every stat available, another prediction tool may present the best data available — the team logos.

According to Sarah Steil, Co-Founder and designer at Be That Design in Minneapolis, MN, “Logos visually embody the values and personality of an organization. That applies to football too — especially at this level of competition. The first step in identifying the leader is to identify those characteristics that will most clearly define success on the field.”

Let’s see how Steil evaluated the two powerhouses and if her analysis can provide more insight into what might happen when Denver and Seattle meet in the  Super Bowl this Sunday, February 2, 2014.

Here’s how the teams breakdown based on 5 critical characteristics:

Offense: Advantage Broncos. The Bronco’s charging horse logo represents an unstoppable charging  force that cannot be stopped (in the wild or on the football field).

Defense: Advantage Seahawks. The Seahawks have a bird’s eye view that can spot the block the best offensive drive.

Strength: Advantage Broncos. The Broncos exude raw power. The charging horse, with nostrils flaring and muscles bulging from its neck cannot be stopped.

Speed: Advantage Seahawks. The aerodynamic bird of the Seahawks logo sails through the air with zero resistance. It hunts its prey. It can cover the field in the blink of an eye.

Instinct: Advantage Broncos. A horse’s instinct is to run, run fast and never stop. They embody speed, intelligence, and power. Their instinct will lead them to victory.

“In the Super Bowl of logos, Denver is the clear winner with victories in offense, strength, and instinct. The Seahawks win only the defensive battle and with speed. In the end, we’ll have to wait and see if the teams live up to their logos.” said Sarah Steil.

ABOUT BE THAT DESIGN: Founded in 2012, BE THAT DESIGN, www.bethatdesign.com is a premium-service graphic design, communications, and branding partner serving people and organizations who need great-looking and -functioning print and electronic communication materials that market and promote their products or services without the premium cost.