Men’s lives are full of tough decisions. During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove®Men+Care® is making one decision easy for men, off the court. Throughout the 2014 NCAA® Men’s Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball’s top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men’s grooming routines (during game day and beyond).
The new ‘Easy Decision’ campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®. The ‘Easy Decision’ campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men’s skin1. The videos will air throughout March Madness® programming as part of Unilever’s multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
“Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, Vice President for Unilever Skincare. “Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”
#TournamentDecisions Made Easy
The ‘Easy Decision’ campaign kicks off in lock step with Selection Sunday™, a day synonymous with tough decision-making. Throughout March, Dove®Men+Care® will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove® Men+Care® is the official sponsor of Bleacher Report’s 2014 NCAA March Madness Bracket Challenge, available atwww.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball® facts, stats and expert picks to inform the toughest bracket choices. Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.
Decision Making From At-Home Screens To The Streets
Dove® Men+Care® is taking basketball knowledge to another level when it comes to giving fans access to March Madness® digital experiences and events across the country. The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day® events in five cities starting March 17. National Bracket Day® pop up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report). National Bracket Day® destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York City.
A ‘Matchup Decisions’ tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices). The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts’. Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.
Playing for Prizes is Easy…with Dove® Men+Care®
March Madness® decisions can be tough, but playing for prizes is as easy as choosing Dove® Men+Care® for sports fans during 2014 March Madness®. As quickly as a Cinderella story can take place during the tournament, Dove®Men+Care® is doling out daily chances for fans to score instant prizes ranging from NCAA® gift cards to 2015 March Madness® tickets to the NCAA® Division I Men’s Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.
An Easy Grooming Decision
Dove®Men+Care® bar and body and face wash is an easy decision because it offers more care for men’s skin compared to regular soap and body washes. Built on the Dove® brand’s heritage in skincare, Dove®Men+Care® products help men care for themselves, so they can continue to care for what matters most to them. In 2014 Dove®Men+Care® introduced the NEW Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men. NEW Aqua Impact Shampoo, formulated to make men’s hair 3X stronger2, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove®Men+Care® Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.
NCAA ® Corporate Partnership
Unilever, the makers of Dove®, will spotlight Dove®Men+Care® during its fourth season as a proud partner of the NCAA® Division I Men’s Basketball Championship. As a leader in personal care, this multi-year commitment includes Unilever’s full portfolio of men’s and women’s personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA® championship events across 23 Men’s and Women’s sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising. As part of the 14-year multi-media agreement with the NCAA®, CBS Sports and Turner Sports are licensed and collaborate on the NCAA®’s corporate marketing program.
About Dove® Men+Care® US
Dove® Men+Care®is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan athttp://www.unileverusa.com/sustainable-living/ orhttp://www.unilever.ca/sustainable-living/.
About the NCAA®
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA®championships in Divisions I, II and III sports. Visit www.ncaa.org andwww.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
NCAA®, Final Four®, and March Madness® , Selection Sunday™, and NCAA Basketball® are licensed by or trademarks of the National Collegiate Athletic Association.
For the Official Rules Visit www.DoveMenCare.com/March-Madness-Decisions/