WHITSETT, North Carolina – April 21, 2014 – CEP Sports Ambassador to Running, Meb Keflezighi, made history today as not only the first American in 31 years to win the Boston Marathon, but the first Boston Marathon champion in history to cross the finish line in knee-high compression socks. CEP celebrates Keflezighi’s major victory with 10% off all products at CEPCOMPRESSION.com with the promo code “MEBWINS.”
“We put our money on Meb because he is one of the best tactical runners in the world. We knew that Meb’s training leading up to the event was going well and that there was a strong possibility for him to finish strong at the Boston Marathon. CEP is thrilled he did it wearing CEP’s Progressive Run Sock 2.0,” said Brandt Furgerson, Director of CEP North America.
Endurance athletes around the world are choosing CEP compression socks simply because they are the best compression socks on the market. CEP is medically proven to help improve blood flow, allowing athletes to perform more efficiently for a longer period of time. How? CEP’s graduated compression technology increases the rate of blood flow to and from the muscles increasing efficiency and decreasing fatigue. Athletes that wear CEP benefit from increased muscle support, reduced muscle soreness and faster recovery.
CEP’s unique compression profile allows the arterial walls to relax and the flow of oxygen-rich blood to increase by up to 40%. More oxygen means more power during performance and a faster recovery. For athletes, this improvement in arterial blood flow is the key to peak performance. For marathon runners this translates to:
· A proven increase in performance by 5%*
· A Faster Run: The latest studies show that athletes wearing CEP compression socks can improve their running time by 5%! At a marathon time of four hours, this would equal twelve minutes gained
· An Easier Run: With CEP compression socks, athletes decrease exertion by approximately 6% while actually reducing muscle strain
· Quicker Recovery: Even when an athlete is at rest, CEP compression socks increase blood circulation by up to 30%** shortening recovery time
CEP is a division of Medi USA, one of the world’s leading manufacturers of medical devices in over 125 countries worldwide. For over 60 years, Medi has been an innovator of medical compression products, orthopedics, and prosthetics and compression sportswear. In 2007 Medi launched CEP to bring its cutting edge compression technology to athletes around the world. Today, CEP is one of the only compression socks on the market that is proven to advance performance.
For more information or to purchase CEP products, please visit: http://www.cepcompression.com. To join the conversation, follow CEP on Facebook or follow CEP on Twitter @CEPCOMPRESSION.
*Study of Technische Unversitat Dresden
**Published in The Journal of Strength and Conditioning)