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First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski


Latest “Experience the New Buick” ad spotlights new Cascada convertible

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DETROIT – Buick’s first-ever Super Bowl ad will bring the brand’s award-winning “Experience the New Buick” campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers’ false perceptions of the brand.

The 30-second spot, scheduled to air during Super Bowl 50, features Buick’s all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski.

The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products.

The Cascada, Buick’s first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down.

Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

“With sales surpassing 1.2 million vehicles globally for the first time ever in 2015, the Buick brand has never been stronger,” said Duncan Aldred, vice president, Global Buick Sales, Service and Marketing. “Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of light-hearted humor and star-power to a global audience of millions of consumers.”

“We wanted talent that represented attributes of the Buick brand and design philosophy,” Aldred said. “For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buick’s commitment to performance. Emily Ratajkowski brings style which aligns with the Cascada’s design and adventurous spirit.”
“While I would love to be on the field during the biggest game of the year, I’m excited to co-star in Buick’s first Super Bowl ad,” said Beckham Jr.

“I’m thrilled to be a part of Buick’s first ever Super Bowl ad.” said Ratajkowski. “I got to combine my love of sports, cars and fashion, while checking off a bucket list item – being in a Super Bowl commercial!”

The “Experience the New Buick” campaign was awarded the best luxury car campaign by Nielsen for the last two years. It is nominated again this year.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at http://www.buick.com, on Twitter @buick, on Instagram, or at http://www.facebook.com/buick

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About DavidSDSU (946 Articles)
I graduated from San Diego State University with a degree in Journalism with an emphasis in Media Studies. I am also the Founder and CEO of San Diego Sports Domination. I am award winning blogger and have been covering San Diego State Athletics and San Diego Sports for the past 6 years. I have blogged for FanSided 150 (Recruiting Website), FanSided's SDSU Site (Surf The Spear which is no longer online) and have written guest blogs on SDSU. I have been a guest on all San Diego Sports Radio stations ( ESPN 1700 San Diego, Mighty 1090 and Xtra Sports 1360). My articles have been linked to news websites all over the United States. I run this website in my spare time for fun. At my day job I am a Sports Social Media Editor for STN Digital a Digital Marketing Agency that works in the Sports & Entertainment Industry.

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