Localized Experience to Run Across with Livestream and Customized Social Feeds

NEW YORK, NY – (August 3, 2016) – The NBCUniversal Owned Television Stations division of NBCUniversal today announced that it is dispatching a team of nearly 40 anchors, reporters, photographers and producers to Rio de Janeiro, Brazil to cover the 2016 Olympic Summer Games, the largest unit the station group has sent to an international event in recent history. The team – representing 19 U.S. markets served by the NBC-owned stations and Telemundo Station Group – is charged with bringing viewers back home distinctively local stories during the 17-day event, which starts Friday, August 5 and concludes on Sunday, August 21.

“With the majestic scenery, fascinating storylines and amazing competitions, Rio promises to be among the most closely watched Games ever,” said Valari Staab, President, NBCUniversal Owned Television Stations. “We’re proud to bring our NBC and Telemundo viewers back home a localized and personalized perspective of this global event, and we know our team will do a great job.”

The NBCUniversal Owned Stations team has a dedicated location inside Olympic Park from which the local anchors and reporters will deliver live reports and updates on television, mobile, social and online platforms as well as digital out-of-home platforms, such as taxi cabs to their respective NBC or Telemundo stations each day. The journalists will also have access to Dejero backpack units, giving them the flexibility to broadcast live from various locations to their viewers back home, including the picturesque Copacabana Beach.

The team in Rio offers a wide range of skills and Olympic experience: NBC 4 New York’s Bruce Beck will be covering his seventh Olympic Games, NBC 5 Dallas-Fort Worth’s Brian Curtis his fifth Games and NBC 7 San Diego’s Steven Luke and NBC Connecticut’s Kevin Nathan their fourth Games, while NBC4 Southern California’s morning anchor team, Whit Johnson and Daniella Guzman, are making their Olympic debut. Additionally, NBC4 Washington’s longtime Assignment Manager, Charlie Bragale, will be heading to Rio as a Portuguese translator for his NBCUniversal colleagues as well as a live shot producer. While Bragale was born in the United States, his parents are Brazilian and he grew up speaking Portuguese and traveling to Brazil often.

Kika Bronger, a native of Brazil who now lives in Vermont and works as a photographer for regional news network necn, will also work as a translator and photographer. As part of the group, the Telemundo stations are sending a four-person team to cover the Games and Telemundo Puerto Rico is dispatching a three-person reporting team.

In collaboration with NBC Sports, the NBCUniversal stations team will also produce and deliver The Olympic Zone, a half-hour Olympic news magazine show to air on all of the NBC-owned stations. The Olympic Zone will highlight local U.S. athletes, preview prime time coverage and explore the unique stories of host country, Brazil and will kick off on Thursday, August 4 at 7:30 PM EST and air nightly Monday to Saturday through August 20 (excluding the night of the Opening Ceremony on August 5).

Viewers can sign up to receive daily Olympic newsletters on the stations’ websites and through mobile and web apps, where they will also find medal counts, photo galleries, athlete bios and information on the day’s key competitions of local interest and how they can watch them across all platforms, including a livestream option. Additionally, all platforms will also feature “Rivals in Rio,” which will track the performance of the various U.S. colleges based on how their athletes and alumni are doing during the Games.

NBCUniversal will deliver more than 6,000 hours of coverage of the 2016 Summer Olympic Games across its linear and digital platforms. The Rio Games are the 15th Olympic Games presented by NBCUniversal and the ninth consecutive, which is the most by any U.S. media company.

About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 28 NBC and Telemundo local television stations, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 36 percent of U.S. homes and Puerto Rico, produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, with a goal of connecting to their English and Spanish-speaking audiences anytime and anywhere.

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About DavidSDSU (1275 Articles)
I graduated from San Diego State University with a degree in Journalism with an emphasis in Media Studies. I am also the Founder and CEO of San Diego Sports Domination. I am an award winning blogger and have been covering San Diego State Athletics and San Diego Sports for the past 10 years. I have written many guest articles and have appeared in many podcasts. I am also the team photographer for the San Diego Silverbacks, San Diego Surf (WPSL) and San Diego Strike Force. At my day job, I am a Live Coverage and Studio Coordinator at STN Digital a Digital Marketing Agency that works in the Sports & Entertainment Industry. We work with the biggest sports & entertainment companies in the world.

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