Local Charity Basketball Game Hosts NFL & NBA Players to Raise Breast Cancer Awareness

San Diego remembers fallen native Genevieve Costello in 5th Annual Live4Gen Charity Events

San Diego, CA. June 17, 2017 – Each year, Live4Gen hosts its premier event in the summer to remember Genevieve Costello. On Saturday, June 17th at San Diego High School, the 5th Annual Live4Gen Charity Basketball Games and Inaugural Dominique Jones Youth Football Camp will bridge sports and the San Diego community by serving as a charitable platform for professional athletes and community leaders.

The mission of the Live4Gen Foundation are twofold: to remember and honor the legacy of Genevieve Costello; and to raise awareness and funds that will create and launch programs and initiatives in the San Diego community, providing breast cancer education and resources to young women under the age of 30. Diagnosed with stage IV breast cancer in April of 2013, Gen lost her battle three weeks later at the age of 26.

Live4Gen founder Jerica Williams, Genevieve’s former middle and high school basketball teammate, has had four childhood friends from the same neighborhood who were diagnosed with cancer, all under the age of 30. Live4Gen strives to provide breast cancer educational resources, teaching the importance of health prevention and early intervention.

The Dominique Jones football will kick off the day from 8am to 12pm with 150 youth campers. At 6:00pm, some of the best girls basketball players to ever come out of San Diego will play in honor of Gen. Head Coach of SDSU Women’s Basketball, Stacie Terry, will join as guest coach. The highly anticipated charity basketball game will take place at 7:30pm in Caver Gym.  To cap off the night, the official Live4Gen celebration and after-party will be hosted at AD Nightclub in the gaslamp. A portion of the money made that night will be donated to Live4Gen.

Live4Gen has partnered with fellow native and NFL player Dominique Jones to host many professional athletes from around the country to participate in the events. Special guests include Darren Sproles (Eagles), Mike Tolbert (Buffalo Bills), Darrel Young (Carolina Panthers), Leon McFadden (Dallas Cowboys), JaCorey Shepherd (49ers), LaMarr Woodley (NFL), Moe Ager (NBA Vet), Jared Dudley (Phoenix Suns) and more.

With Jam’n 95.7 as the official radio station, live music, food vendors, raffles, give aways, photo ops, red carpet and sports, this fun-filled event will be a day for the entire family to enjoy for a great cause. Ticket and donation information can be found at

The complete event schedule for Saturday June 17th is as follows:

San Diego High School

1405 Park Blvd

San Diego, CA

Dominique Jones FREE Youth Football Camp

8:00am – 12:00pm

San Diego Girls Basketball Alumni Game


Charity Basketball Game (Men)


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About DavidSDSU (1275 Articles)
I graduated from San Diego State University with a degree in Journalism with an emphasis in Media Studies. I am also the Founder and CEO of San Diego Sports Domination. I am an award winning blogger and have been covering San Diego State Athletics and San Diego Sports for the past 10 years. I have written many guest articles and have appeared in many podcasts. I am also the team photographer for the San Diego Silverbacks, San Diego Surf (WPSL) and San Diego Strike Force. At my day job, I am a Live Coverage and Studio Coordinator at STN Digital a Digital Marketing Agency that works in the Sports & Entertainment Industry. We work with the biggest sports & entertainment companies in the world.

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