Could the I Believe Chant belong to San Diego State?

Mandatory Photo Credit: Tony Amat
Mandatory Photo Credit: Tony Amat

Mandatory Photo Credit: Tony Amat

From the discussion following this post by Darren Rovell it seems that San Diego State has the right to apply for the trademark. Both Navy and Utah State who started doing the chant before San Diego State in 2009 have not filed for the trademark. A Navy student created the I Believe chat back in 1999 for the Army Navy football game. Shortly after Navy created the chant Utah State picked up on the chant and started using it as their own. The I Believe That We Will Win Chant took off nationally when the Aztecs 34-3 (09/10) caught fire by knocking off nationally ranked opponents. High schools and sports teams around the nation began to use the chant created by Navy and brought to new heights by Utah State and San Diego State. The United State Men’s National Soccer Team was the latest big name sports team to take the chant and use it as their own. I personally believe that the chat is for everyone and should not be owned by one team. San Diego State was the first to file for the trademark of the now famous I Believe chant thanks to ESPN and the United States Men’s National Team.

We have a total of two poll questions for you to answer. Please make sure to answer them both.

This shirt was given out to every student who attended one of the San Diego State home games during the 2010 and 2011 San Diego State Men’s Basketball season. I decided to get the shirt autographed by ever member of that team.


It is now time to vote for the best I Believe Chant.


Utah State

San Diego State

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About DavidSDSU (1275 Articles)
I graduated from San Diego State University with a degree in Journalism with an emphasis in Media Studies. I am also the Founder and CEO of San Diego Sports Domination. I am an award winning blogger and have been covering San Diego State Athletics and San Diego Sports for the past 10 years. I have written many guest articles and have appeared in many podcasts. I am also the team photographer for the San Diego Silverbacks, San Diego Surf (WPSL) and San Diego Strike Force. At my day job, I am a Live Coverage and Studio Coordinator at STN Digital a Digital Marketing Agency that works in the Sports & Entertainment Industry. We work with the biggest sports & entertainment companies in the world.

3 Comments on Could the I Believe Chant belong to San Diego State?

  1. The chant is awesome and even if SDSU or any other school trademarks the name it won’t stop other schools from using it during the games. Whoever gets it will just be able to make t-shirts, posters (those still exist, right), hats or whatever merchandise with the chant on there.

  2. SDSU can trademark it – if they want to get their pants sued off by Navy. Just let it be in the open for everyone. SDSU filing for this is complete clownshoes.

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